Vincent Ritter

Sublime Ads - to the finish line & pricing plans.

It's been a while since I wrote a longer post regarding Sublime Ads. So where to begin?

It's nearly there

Whilst I think progress was slow it has been going steady. As usual I am balancing more client work than my own work... but that's just the way it is. Pays the bills.

Over the past few days I worked every evening to make progress with it.

I'm happy to say, bar a real homepage and some more documentation, it is pretty much ready to launch.

Changes, changes and... tweaks

There are always a million things that you find as you go. Some you just don't know about until you're months in and you find edge cases. So I fixed those that I could find by chance!

Leading up the launch there were a few things I wanted to tackle like a account - so if you come from there and want to use it, I have a special free "Basic+" (basic plus) account with generous usage. Everyone seems to use the "+" sign these days... might as well join in.

That meant I had to add a few extra checks and mess with the subscription model a little. Worry not, it's all worked out!

Of course, there were wording changes everywhere... it's never going to be finished!

One of the bigger viewable changes made was to re-work the settings page with better navigation. Also made it slightly wider. Looks like this (API Key is a test one, before you want to try it):

And yeah, they jump around as you hover over them... I couldn't resist... and if your don't like it... I added an option some weeks ago to disable the playful UI.


Sublime Ads will launch as a paid service. However, I will also allow a free "basic" tier that allows API and embed usage of 1000 hits. That means you can load up your embeds or anything straight from the API 1,000 times in a given month.

If you come from, you will have a Basic+ account. That has 3,000 usage points per month. To put that into perspective, my own site is way below that limit - so it's a great limit I reckon. If you come from, just let me know as and when you sign up and I will mark your account accordingly.

Everyone that signs up, once it's open for registration, will have a free trial of the monthly plan for 14 days. That means no limits to what you can do. Perfect for you to get started and get adding to your very own app, site or whatever (digital billboard?).

After that time, you can either subscribe for a small monthly (currently at $7/month) or you will automatically be downgraded to the Basic plan.

7 is a nice number, so I will leave it there for now. As time goes and accounts grow, I'll be increasing the price. Worry not, you will always be on the same monthly that you signed up with... unless you cancel or let your subscription lapse.

I'm not interested in complicated pricing points. Between you and me, I did try and work something out, but at the end of the day I just want to keep it super simple. So here we are - and that's why we have a free "basic" tier.


The homepage, or the marketing page as some like to call it, is my next step. That's the biggest thing I need to worry about now. Tax was my first worry, but I dug in and just did it.

I really would love to do a live build of the homepage or something - I'm thinking of starting a Discord for that purpose. Would that be of interest? Might be utterly boring. Only problem would be my creativity - might be non-existent at any specific time.

It's all sketched out on a piece of paper... ready to go and implement.


That's still ongoing. I'm happy where it is already, but I need to do more here.

Also thinking about onboarding videos at some stage. Although right now, as I write this, I'd love to do some live onboarding sessions with anyone that would like it.

General feeling

I've been using the platform since around April last year and I'm happy with the way it shaped up. There are already a few accounts, with my dear testers, that are also using it.

Whilst I haven't heard back from some, I believe Sublime Ads is performing well. Since I had it up and running, I had zero downtime. Let's keep it that way haha.

There are more things I want to add... as always... however I am super happy with where it is now. It's minimal, it's quick and it works.


Yeah, this was important to me... so last year I started looking at alternative server providers that provide 100% renewable hosting. I ditched Linode (sorry) and went with a German hosting provider, based in Germany (yay for data protection!). Hetzner (referral link) provides amazing servers for a great price which will allow me to grow as we go... on top all their servers run on 100% renewable! NICE.

Next steps

As I mentioned above, it's the homepage that is left to do and then it's ready to go. I won't be doing any launch press release or anything, just a normal blog post and go from there. I haven't really figured out how to go about spreading the word... but blogging is good for me. Might just do a special episode for my podcast too.

So, launch day? No idea yet... client work, other stuff... life... etc.

Thanks for reading ❤️